Our Story — From Insight to Impact
When great businesses hit invisible walls
You’ve seen it before — a factory owner in Coimbatore running on thin margins, a boutique founder in Jaipur juggling GST filings and supply issues, a tech SME in Pune wondering why growth suddenly plateaued. They aren’t doing anything wrong — they’re just flying blind. No real benchmarks, no expert guidance, and definitely no time to figure it all out alone. Traditional consulting? Out of reach. Every hour of advice costs what they earn in a week.
The lightbulb moment
We realized that small business owners weren’t short on ambition — just access. What if AI could do what consultants do — diagnose, benchmark, and guide — but at near-zero cost? What if insights that once lived inside expensive PowerPoints could be generated in seconds, personalized for every MSME in India? That was the moment the idea clicked. Consulting didn’t need to be elite. It needed to be empathetic, accessible, and infinitely scalable.
Building a smarter way forward
That’s how our AI-powered fractional consulting platform was born. It starts with the MSME Health Tool — a simple, free diagnostic that understands your business in minutes. Then, it acts like a virtual strategy partner — offering tailored insights, action plans, distilling knowledge it has gained from expert consultants, top university professors and India’s brightest MBA minds when you need a human touch. Every conversation trains the system to get better, for you and for every MSME that follows.
What Early Users Are Saying
“Before this tool, we had no idea where we were losing money. Now, I can see exactly what’s going wrong — and fix it before it hurts us.”
Rajesh Kumar
Owner, Precision Auto Parts, Pune
“I always thought consulting was only for big brands. This AI tool proved me wrong. It speaks my language — simple, clear, and actionable.”
Ananya Shah
Founder, Craft & Clay, Jaipur
“When I saw my MSME Health Score, it felt like someone finally understood my business. I didn’t need a 100-page report — just real steps that work.”
Faiz Rahman
Managing Partner, Rahman Textiles, Tiruppur
Our early users hang out here
Research Insight: Only 12% of Indian MSMEs have ever used a consulting service — not because they don’t need it, but because it’s out of reach. We’re here to change that.